Where should you go to raise Investment for New Media?
Where should you go to raise Investment for New Media?
The word “New Media” has a broad definition; but this often include digital media, and Internet Media as well; there are different investors out there specializes in investing in New Media, as well as diverse investment firms that also consider media as investment opportunities; below are some industries these investors often look at under their “Media” definition.
1. Digital Media: This includes both media technology (such as contents delivery contents technology, or technology that can improve quality for instance)
2. Internet Media: The easiest answer is “websites like MySpace, YouTube”, while Social Media is certainly the hot topic; they also invest in industry specific or websites that can reach niche markets. For instance, specific TV website for Latin markets, or a specific ethnic web-TV or radio station; or a financial TV web-channel
3. Marketing Communications: A major sector that many investment firms interested in, especially those “Media specific” investment firms. These include advertising agencies; public relations firms, investor relations firms; and market research firms; as well as those who can provide niche services such as e-mail marketing or video production and podcasting companies.
4. Traditional media companies: This is what classify as “Asset-media based companies” such as Newspapers, Television Broadcasting Stations, Radio Stations; there are specific groups; most of them Private Equity firms that are looking at these deals; they are usually regarded as larger deals
5. Digital Entertainment: It has been an interesting industry, online gaming, online entertainment, wireless entertainment are also being considered as investment opportunities by many venture capital firms as unique and high-profit business opportunities. Investors in this case will look at international opportunities.
If you are looking for information about New Media / Digital Media related capital raising, please visit our website http://researchwhitepaper.com; we have also recently published a report Global New Media Capital Providers Guide.